Creating a high-quality social media banner can be an excellent way to stand out from the crowd and attract a new audience. The fierce online competition means that content creators need to produce the most eye-catching displays to get established and thrive in their niche.
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But, how do you create a social media banner that is better than those already out there? How do you choose from the many social media marketing tools to design your branding? Fortunately, there are some guidelines you can use to boost your online visibility and get ahead of other creators.
Let’s dive in and look at some of the best social media marketing ideas for designing banners.
When it comes to social media banners, one size does not fit all. You need to check with each site you plan to post on and find out what dimensions they require. Otherwise, you could find the resolution could be poor and you may lose parts of your images or text.
It’s also important to think about people who will view your banner on their mobile devices and check what size you need for those users.
Choose Your Background and Image
One of the best social media marketing tips is to make sure your banner is unique. You can display your bright personality with a colorful banner and add a fantastic logo or image to make it pop. You should try different options until you find the ideal image that tells people everything about you at a glance.
Although it can be challenging to design something from scratch, you can use a free YouTube banner maker to get inspiration and make the process easier.
Your text placement should be obvious so it is easy to read, but it can’t obscure the image or make the banner look overcrowded. Try and keep your message short, snappy, and to the point. You can also change the font so the text adds to your banner instead of being a distraction.
Call to Action
There is an enormous number of social media users and you can’t expect all of them to know what you want them to do. Some may see your banner, think it looks nice, and then move on. As with any social media marketing strategy, you need to have a strong call to action so people know that you want them to view your content.
Get Imaginative and Create Your Social Media Banner
Creating a social media banner can help you attract plenty of fresh attention to your content. It’s important to plan what impression you want to give and then experiment with different types of backgrounds and images.
Over time, you’ll learn which designs get the most engagement from your target audience. You may even find one that supercharges your follower count and makes you a brand name in your niche!
If this article has helped you create your digital banner, feel free to check out more useful posts in our Marketing section before you go.