Let’s face it – SEO can be hard, and sometimes we just don’t know whether we are doing things right or wrong. Rest assured, no one can refute the fact that SEO is crucial for your business, and while you are on the lookout for higher ranking SEO strategies to take things to another level, hang on there and visit this website to improve ranking.
- 11 Best Websites to Create a Professional Resume Online
- 51 Best Money Making Websites in 2022
If you are confused about which SEO strategies will work this year, let us go through five SEO hacks that are actually working in 2022 and will continue to work in the future. Here is the list:
Prioritize Existing Keywords
While this might seem pretty obvious, common sense isn’t really a common practice in SEO. The truth is that the best keywords to optimize for are the ones that are already performing well for your business.
In other words, any keyword that is ranking from position number 2 to 15 is a golden ticket for you to boost your organic effort with as little effort as possible. You may think about it this way – Google is telling you that your page is an awesome fit for that keyword, and the algorithm is giving it to you on a golden tray; all you need to do is to take advantage of it.
Ideally, you should spend 80% of your time optimizing your existing decently-ranking keywords, whereas the other 20% should target new keywords.
Incorporate Reverse Keyword Research
Now, most people attempt to do keyword research with a typically traffic-focused mindset with the pure reason of vanity. The traffic-focused keywords instigate huge traffic growth; however, traffic is relative. The simple rule here is that search volume is not as crucial as the “intent.”
All of your keyword decisions should be based on search intent, and this is where reverse keyword research comes into play. Reverse keyword research is an intent-based methodology rather than a search-focused SEO strategy.
While you will still be using search volume, it will only remain a small puzzle piece.
Here is how reverse keyword research works:
Instead of prioritizing high-volume keywords, you will be prioritizing keywords with the highest transactional intent. In other words, you will be starting at the bottom of the “funnel” and working your way up.
For example, if someone searches “what is SEO,” it would make perfect sense to deliver an informative piece of content on your business website/ blog. The content should deliver pure value without the integration of a sales pitch because the searcher hasn’t shown any other intent.
That said, you will be pushing the searcher further down the funnel by offering a relevant and free lead magnet. You might be asking the searcher for their email address in exchange for an awesome piece of “free” value that they can really benefit from.
Make sure to target keywords at each stage of the funnel – the goal is to make money and not to increase your traffic numbers. Once you have their email address, you can deliver more value and nurture the relationship. As trust keeps building, the subscriber might turn into a lead and eventually a client.
Upgrade before You Start Optimizing
Before indulging in on-page SEO, you will need to ask if the page itself is better and different than whatever is currently ranking. You will need to assess your webpage with an unbiased and completely objective mindset.
If your webpage is just another “me too” piece of web content, optimizing it might only lead to short-term goals, which won’t last long. The primary thing that produces long-lasting results in SEO is creating pages that are truly unique instead of a copy of other web pages.
That said, you will need to find angles that haven’t been used before. It is important to note that you might be satisfying the “intent,” but the content itself needs to be different from what is already ranking.
So, here is what you can do: look at your content through an objective and unbiased eye, and if you see gaps and angles that can be improved, then upgrade it. Once this is done and you are satisfied, only then proceed with on-page SEO.
Stick to SEO Laws
The most non-negotiable on-page SEO laws include placing the keywords in the right spot. Ideally, your primary keyword should be placed in the URL, the title, the H1, the first sentence, the first H2 (you might use a keyword variation here), and the last sentence.
Again, as mentioned before, these are the absolutely non-negotiable spots, so once you have placed your primary keywords in these critical spots, you can then use an SEO tool to optimize NLP (natural language processing).
Build Topical Relevance
One of the biggest mistakes someone can make is diving right into link building. If you build a strong on-site and content foundation, you won’t require as many backlinks to rank in SERPs. Besides, the stronger the content foundation, the less the need to be as aggressive with the anchor text.
The best method to improve website ranking without the need for countless backlinks is to build more authority by building more topical relevance.
Now, the question is how.
There is a right way and a wrong way – some people think you should just answer every question out there in your niche. While this might be the right approach in many scenarios, it is ineffective on a local level.
You need to be really granular and go deep into your niche (while covering topics) instead of going wide. One terrific way to build topical relevance is by going to Google, entering your target keyword, and scrolling to the section of “People also Ask.”
You will get instant access to all of the different ideas that people are currently searching for, and you will get an instant idea of which topics to cover to build topical relevance.